Mr and Mrs Beauchamp,  parents of one-year-old twins, wanted to set up investment accounts for each child with a focus on environmental, social, and governance (ESG) principles.

Challenges

• Responsible Investing for Long-Term Goals: The clients were committed to a responsible investing approach to help their children financially prepare for future goals, such as buying a home in 20+ years.
• Learning Investment Basics: As investing novices, the clients needed guidance on how to structure ethical investments and understand the principles behind ESG investing.

Solution: Diversified ESG Investment Portfolio
I met with Mr and Mrs Beauchamp to assess their objectives, ethical preferences, and risk tolerance. With these considerations in mind, we developed a blended sustainable investment strategy that met their needs through the following steps:

1. Ethical Investment Preferences: I worked with the clients to identify their top priorities, such as green technology and renewable energy. To support their understanding of responsible investing, we arranged a series of sessions  which provided insights into key topics, including the importance of asset allocation, fund selection, and strategies for long-term investing.
2. Portfolio Structure: Using a Junior ISA, we built a diversified portfolio based on their ethical and financial criteria. The clients wished to contribute £300 per month into each child’s account, allowing for growth over the long term to support future goals, such as homeownership.

Implementation and Ongoing Support
Once the client’s accounts were established, we scheduled regular follow-up meetings to review the portfolio and enhance the client’s knowledge about ESG investing. This continuous support helped build their confidence in managing ethical investments for their children’s future.

Outcome

• Tailored ESG Portfolio: The clients now have a diversified investment portfolio designed in alignment with their ethical values, providing sustainable growth potential over the long term for their children.
• Increased Knowledge and Confidence: With ongoing guidance, the clients developed a foundational understanding of the principles behind responsible investing, giving them confidence in the financial decisions for their children.

Conclusion
Through our expertise in ESG investing, I helped the clients create a values-aligned investment strategy for their children while enhancing their knowledge of sustainable investing. Our approach ensured that their ethical objectives were met, laying a strong foundation for their children’s future financial security.